The guide starts by prompting you to consider the purpose, desired outcomes, and indicators relevant to your survey. It then dives into methods of data collection, including helping you decide between quantitative and qualitative approaches. Chapters 2 and 3 likely cover various survey methods like interviews or questionnaires. A significant portion of the guide, spanning Chapters 4-8, seems to focus on crafting effective survey questions. This includes what information to target and best practices for phrasing questions to minimize bias and ensure clarity. The final chapter tackles how to select a representative sample from your target population, explaining different sampling methods and providing a sample size formula. Overall, this ebook appears to be a valuable resource for anyone looking to design surveys that collect accurate and insightful data.