The phrase “Curiosity killed the cat” suggests that too much inquisitiveness can lead to trouble. However, in the business world, curiosity is more likely to be the cat’s lifeline than its downfall. While “Curiosity killed the cat” serves as a cautionary tale, in business, curiosity is a powerful asset. It drives innovation, enhances problem-solving, provides a competitive advantage, boosts employee engagement, refines customer insights, and promotes continuous improvement. Embracing curiosity can transform potential risks into valuable opportunities for growth and success. Curious employees are highly engaged and persistent to create solutions. Read the business case for Curiosity to understand more.