Social Media Advocacy 2020

Think of social media as your advocacy superhero cape. First, you need to know your superpower: Are you raising awareness, rallying action, or shaking up policy? Measure your success like you’re tracking your superhero stats—engagement metrics, follower count, or actual policy changes. Next, identify your audience: Instagram is your playground for trendy teens, while LinkedIn is where you drop the policy wisdom. Tailor your content to match each platform’s vibe—images and personal stories are your allies here. Don’t forget to rally your sidekicks: engage with your community, respond to comments, and partner with influencers. Keep your posts consistent and genuine to maintain your superhero status. For more tips on crafting a social media campaign that can save the day, check out the full video!  Click here to watch