Ever wondered why some leaders effortlessly inspire loyalty while others struggle to keep people engaged? Simon Sinek’s TED Talk, "How Great Leaders Inspire Action," might have the answer you’ve been searching for. Sinek introduces the idea that the most successful leaders and organizations don’t start by explaining what they do or how they do it—they start with why. This simple yet profound concept has helped companies like Apple and movements like Martin Luther King Jr.’s resonate deeply with people. If you’re in the social sector and looking to reignite your passion or energize your team, Sinek’s talk could be the spark that lights the way forward. Curious? Dive in and discover why your "why" matters more than you think.