Does your organisation have a mission that truly inspires every employee—a purpose that goes beyond profits? The Harvard Business Review article "Creating a Purpose-Driven Organization" shows how companies like DTE Energy transformed by focusing on meaningful goals, like providing reliable energy while protecting the environment. The article offers eight steps to build a purpose-driven organization, from defining a clear purpose to embedding it into everyday decisions. By prioritizing purpose, you can boost employee engagement, attract top talent, and drive long-term success.