The article discusses the growing trend of NGOs in India utilizing data analytics to tackle social issues more effectively. It highlights several NGOs working in diverse fields like road safety (SaveLIFE Foundation), human trafficking (My Choices Foundation), and farmer support (Digitalgreen). These organizations are employing data analysis to identify vulnerable groups, optimize resource allocation, and measure the impact of their interventions. For instance, SaveLIFE Foundation uses data to categorize accident-prone demographics, pushing for policy changes and improved road safety. My Choices Foundation, in collaboration with an analytics firm, analyzes data to pinpoint villages susceptible to human trafficking, enabling preventive measures. Digitalgreen leverages data to understand the needs of small-scale farmers, ultimately improving their livelihoods. By embracing data analytics, NGOs are transforming their approach from anecdotal evidence to data-driven strategies. This allows them to target their efforts more precisely, maximize their impact, and advocate for social change with stronger evidence.