• .. Video 6 - 10 mins 6 - 10 mins

Got a Wicked Problem? First, Tell Me How You Make Toast

Tom Wujec’s brilliant idea for solving complex problems? Drawing toast. Yes, toast. First, you scribble out your toast-making process—no words allowed, because who needs those? Then, you graduate to sticky notes, turning your kitchen doodle into a masterpiece of clarity. The big secret? Rapid iteration. Apparently, re-drawing how to toast bread is the key to solving the world’s toughest challenges. Who knew sticky notes and breakfast could unlock such profound insights? But hey, if it works for toast, maybe it’ll work for your next big project too.

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